Eye Shadow Shopping Tips
How To Make Great Purchases
Purchasing eye shadow can more often than not, be an exercise in frustration. For every few you pick out, there will only be one you likely wear.
Details like formulation quality, performance, color choice, reflective properties and skin sensitivity are all issues that will determine whether you actually wear the eye makeup you purchased, OR NOT.
Here are four little tips that will help you experience BIG satisfaction because you are making better shadow choices.
What You Need To Know About Eye Shadow:
The difference IS in the details.
Be aware of quality details when comparing low end, to medium and high price points.
Eye shadow comes in many formulations with great range in quality. Not always but generally speaking, you will find that eye shadow performance will be linked to price point.
In other words, the better deal, low price product that looks the same, will not (in most cases) perform the same. Perform meaning, apply easily, evenly, and have some staying power.
A quality product will have a fine, soft, smooth consistency and when applied, will adhere to your eye lid evenly, with good color/pigment presence. You shouldn't have to re apply the product excessively to see its color.
Prestige brands like Christian Dior or Chanel are very pricey but they do deliver brilliant quality (I would love to say 'it's all in the marketing', believe me.). Dior's Five Color Shadow palette kits, are especially beautiful and have received top reviews from professional makeup artists. MAC single pot powder eye shadows, dominate my personal supply and they are great performing shadows and mid range priced (relatively speaking).
One mid range brand that delivers great quality shadows, in singles
and beautifully coordinated color palettes, is Cargo
Eyeshadow Palettes. More eye shadow recommendations...
There are three main powder shadow formats; matte, satin and frost. There is also a relatively new format option, cream.
Knowing the difference is very helpful, especially if you have sensitive skin or your eye area has lines.
Matte shadow has no sheen or reflective qualities. Satin has some shimmer or reflective ingredients and frost has strong shimmer and reflective properties.
Shimmer and frosted shadows, will exaggerated the presence of lines. Cream shadows require a synthetic bristle eyeshadow brush.
Those with sensitive skin should stick to quality matte and minor shimmer, satin shadows.
The old rule when it came to eye shadow was, matte by day and shimmer by night. However, these days, shimmer is in everything and often has a lot of appeal. If you are like me, wearing a frosted eye shadow for very long will result in irritated, itchy, inflamed eye lids. It is not a quality issue, it is the *metal ingredient iron within the shadow formulations, that produces the frosted shimmer, and my resulting skin sensitive reaction.
*According to the American Association of Dermatology, metal allergy is the most common type of contact dermatitis.
To avoid this reaction, I wear primarily matte shadows and strategically placed satin shadows. You can pick out the shimmer factor in an shadow simply by holding it up to the light and looking for reflective properties. You can also review the ingredient list for names like iron oxides and manganese violet.
Choose flattering colors.
Beautiful eye makeup begins with choosing the right shades for your skin tone, eye color, and even your hair color.
Here are some general rules of thumb. What shades work for you will be lead by your skin tone, hair color, eye color and ultimately decided by your comfort zone and personal style.
real trick to finding eye shadow you like, after you get off to a
good start quality wise, is EXPERIMENTING. There are some
inexpensive artist style, multi tone palettes out there that will
literally let you play with lots of colors, and determine what you
Generally, warm tones i.e.. earthy, golden etc. will compliment warm skin (yellow based, olive, medium to dark skin ) with eye colors medium blue, hazel green, hazel brown, medium brown.
Cooler tones, pastels etc will compliment cool skin tones (very fair, very dark, light to medium) with eye colors light blue, blue-gray, deep blue, clear green, dark brown.
Last word on eye shadow purchases...
With these four tips in mind, you should start to experience satisfaction with the purchases you make. Feeling good about your appearance really boosts your confidence, and makeup can really enhance your appearance.
OH YEAH, don't forget the value of quality tools for makeup application. Good quality, task oriented eye makeup brushes will bring precise professional looking results, not to mention make applications SO much easier.