When it comes to makeup for blue eyes, or any eye color for that matter, there are no hard and fast rules...but there are definitely color choices that feature blue with more impact.
We all have our own beauty aesthetic and colors we gravitate towards. What looks fabulous to me, might not impact you to the same degree. However, if you are someone with the goal of accentuating your features to their greatest strength, I would say consider this strategy.
Take a trip back to highschool art class. There is a term you probably vaguely recall from highschool art class color theory; 'complimentary color'...if you recall, complimentary colors are directly across from one another on the color wheel; yellow-violet, green-red, blue-orange... AND when complimentary colors are next to one another they are perceived at their brightest and most dramatic hue, plus have a natural harmony.

There are certainly many more shade variations of the above colors, but this is the ball park...ranging from neurtal beiges with yellow undertone, to apricot, rich saturated ochre and copper, to earthy rich dark browns.
Photo Look:
Simple, fresh daytime
look-
Neutral
beige-yellow-eye lid from lash
line to brow bone, , rich ochre-lash line into crease and under lower
lashes (like the shade below fourth from the left), dark taupe-tightly
lined outer 2/3 under lower lash line using an angled brush, black eye
liner pencil-upper lash line outer 2/3 tightly lined, sheer natural
rose pink shade-cheeks and lips.
In General, the same guidelines for blue eyes apply, as those with green, hazel, brown, gray...consider your skin tone and hair color. They create a sense of warm, cool, or neutral coloring.
Remember, generally, cool toned people have blue undertone and warm toned people have yellow undertone so when you think in terms of color, try to choose colors that work with the prominant tones. ex. reds include berry red and tomato red.
|
warm red |
neutral |
cool red |
The quickest test is by looking at the under side of your wrists. If your veins appear more green, you are warm toned, if your veins appear more blue, you ar cool toned. So, which red is for you? If you are cool toned, definitely the berry red, if you are neutral toned you can where both, if you are very warm toned, definitely warm red.
Jewel Tones?
I am not a big fan of bright blue tones, or jewel tones on blue eyes (emerald green, peacock blue) although there are a variety of pro artist opinions both in favor and not (and it certainly has made its way in and out of beauty style trends). For me though, unless you have unbelievablely brilliant blues, the jewel tones can actually overwhelm your blue eyes (the opposite of enhancing your blues to their maximum impact).
You ultimately notice the makeup before you notice the eyes... and it should be the reverse. Makeup for blue eyes should bring attention to the beautiful nature of your shade of blue.
Muted Tones?
Try Smoky Blues and Purples...
I do love smokey blues or dark blues for dramatic definition. Some pinks, plums and violets, can be gorgeious just watch their red element ...or you will bring out red purple tones in your skin, especially those with cool skin tones. Most of us can safely opt for smokey, muted tones (what I call earthy tones).
You can also combine smoky blues, purples and plums with neutrals....what do you know, lots of options to get your blues brighter.
Flattering color choices for lips and cheeks?
Bright or muted shades can look great and likely your style and color favorites will lead the way. If you are warm skin toned coral shades on lips and cheeks can really brighten blue eyes ( the orange undertone compliments both blue and warm skin tones). Pink, Rose, Berry, and Mauves are a better options for those with cool skin toned and will flatter and brighten blue.
Last
word on makeup for blue eyes...Some product suggestions?
Neutral Beige/ Yellows/ Golds/ Coppers/ Browns
Some great budget friendly options to experiment with are Sonia Kashuk EyeShadow Quad in Showstoppers with black mascara, for a nightime look and for daytime (mostly matte shadows) Sonia Kashuk Eye Shadow Quad-Four Your Eyes Only with black-brown mascara ( both at Target).
When you are ready to commit to great quality, beautiful wearing product...
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Cargo and Smashbox have some great shades in a multi palette format that can make shade combinations really easy. Nars Eye Shadow Duos are gorgeous, richly pigmented duos with an exotic flare that will inspire you.
Don't forget high quality tools to create easy application, precision and polish. A medium eye shadow brush, is a multi tasking must.
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