At the start of any professional makeup makeover is the analysis of the individual's facial features. This is a very important process because it creates the guidelines for the design plan of the makeup and is key to the success of the results. Knowing these details will help you choose styles, techniques, colors and products not only suited to your features, but enable you to show them at their best.
For a makeup makeover the face can be examined by considering these four categories; the face as a whole, the eyes, the eyebrows and lips. Grab a note pad and pen to list the details point form under each category heading, as you move through the steps below. Get in front of a (hands free) mirror.
i) Shape
ii) Complexion

D.I.Y. Makeup Makeover Face...
View your face directly from
front,
with your nose pointing to the mirror. Trace your face shape on
the mirror with your finger so you can visualize the nature of it's
shape.
Which of the following face shapes best describe your own. There are
variations of the following, but in general these are the six face
shapes.
1. Oval- The forehead and jaw appear to be the same width and
curvilinear shape, and the length of the face is one and a half it's
width.
2. Oblong- This shape has a strong linear vertical cheek line, and a
dominant length versus width.
3. Square- This face shape is as wide as it is long, with strong square
angles at the forehead and jaw.
4. Rectangular-Similar to the square face in it's angular nature with
the exception of being longer than it is wide.
5. Heart- This face shape combines a broad forehead and a narrow chin.
6. Round-This face shape literally is circular and even in appearance.
What do you do with this information? In a makeup makeover, a
pro would consider the face shape analysis for use of face
color/effects makeup placement ; blush, highlight, contour,
bronzer etc.. Placement strategies would be used to counter
strong
shape and create balance (typically more important in extreme face
shapes like heart or square where the shape of the face dominates its
features). Here are some tips
on face shape makeup placement and balance
strategies.
In this analysis we are simply considering the overall coloring of
your complexion, but more importantly the consistency of it's
coloring. Is your complexion even? It may be dealing with
varying degrees of acne, or rosacea, or pigmentation issues, all of
which will interfere with the design of your makeup.
Where does your skin tone fall?
1. Even- The overall impression of your facial skin tone is one
consistent color (not including dark under eye circles or the odd
blemish).
2. Moderately Even- You skin tone is fairly even with the exception of
a small zone which may have some pigmentation issues, perhaps it is
prone to break outs, or this zone is blotchy for some reason.
3. Uneven- Your skin tone has apparent issues whether they are due to
patchy pigmentation, a skin disorder like rosacea, or serious acne.
It is important to have a healthy, even tone to your complexion and it
is key to experiencing great results from your makeup makeover.
So what you
will need to
determine are your coverage needs (what does it take to create and even
skin tone?)
1. Even- a makeup match to this skin tone is concealer, tinted
moisturizer, light weight liquid foundation
Your coverage needs are minimal and concealer will do the trick for the odd blemish and dark circles. Coverage choice will be yours. If you are someone who likes to wear eye makeup, blush etc., use a tinted moisturizer or light weight liquid foundation to create a base, that will be receptive to subsequent makeup applications. Remember less is more (don't wear any more than required to create a good base for other makeup).
2. Moderately Even- Camouflage (a liquid application that counters strong undertones of yellow, blue, or red), Concealer for spot coverage, Medium Coverage Foundation in liquid or cream to powder format (skin type of normal to dry will likely opt for liquid, and a skin type of normal to oil will likely opt for the cream to powder).
3. Uneven- Camouflage (a liquid application that counters strong
undertones of
yellow, blue, or red), Concealer for spot coverage, Heavy Coverage
Foundation (often cream to powder formulations meet the needs of
heavier coverage).
Finding the perfect color match for your complexion is a must in a
great makeup makeover.
For this you will need to get a perfect, to near perfect match if
you want a natural looking finish. You can ball park whether you
are warm, cool or neutral toned by looking at your wrists' underside
and figuring out whether your veins look more green (warm) or blue
(cool) or unsure (likely) neutral.
You can also determine, that you are fair, medium, medium dark or dark skinned which will point you in the right direction in a drugstore or a cosmetics counter, because next is testing product for the right shade and perfect skin tone match.
What is the perfect foundation skin tone match? The one that
disappears along your jaw line and cheek in natural light ( the most
unforgiving light source). For this you will need a hand held
mirror and head to a window where natural light comes in, or head our
doors with a few test shades on both jaws. If in between to
shades, opt for the lighter.
i) Shape
ii) Set
iii) Color

D.I.Y. Makeup Makeover
Again, viewing your face with your nose pointing at the mirror, take a
look at your eyes and consider their shape, how they are set and
their color.
There are many variations in shape, sizing and setting, however, this
wide range can be managed into fairly accurate descriptions.
Almond-as the name suggests, a longer horizontal dimension than its vertical and similar in its look to an almond (top eye in diagram above).
Round-circular shape in appearance with a vertical dimension appearing similar in scale to it horizontal dimension (middle eye in diagram above).
Narrow-this shape describes a very strong horizontal relative to its vertical dimension ( bottom eye in diagram above).
Eye size is a relative measurement to the size of an individual's face but generally eyes are described as large, average or small in scale. Often common shapes that correspond with these sizes are large and round, almond shaped average size, and narrow often corresponding with small.
Another way of describing your eyes is in reference to how they are "set". This refers to both distance apart and depth into the frontal plane of your face (refer to diagram above).
One eye length between your two eyes is considered the norm.
Greater than one eye length is called "wide set" and less than one eye
length is called "close set" (refer to diagram above)
With regard to depth that your eyes are set, consider your
profile. Deep set eyes are often accompanied with the appearance
of a strong brow. Shallow set eyes are often accompanied with a
face that seems fairly flat in profile. Some where in between is
where most people fall.

Figuring out your eye color goes beyond blue, green or brown if you want to make great color choices that will make your eye color really vibrant.
Your eye color also can be described into warm or cool and this will help you pick eye makeup shades that can really enhance your particular shade.
Warm-True blue, blue with green or yellow flecks, green with yellow or brown, brown that is amber or amber flecked.
Cool-Deep blue, blue-gray, clear green (no yellow flecks), dark brown.
Of coarse there are many variations in eye color, and even exceptions to the rule (usually found in those with neutral skin tone), however, pointing you in the right direction is my job (you will have to experiment and fine tune the eye makeup color choices to your liking).

D.I.Y. Makeup Makeover
Again, viewing your face with your nose pointing at the mirror, take a
look at your eye area and your brows.
There are rules of thumb to follow that bring great results for most
people. What you will need is a straight edge of some kind to
work through the following shown in the diagram above:
a) Holding a ruler or pencil vertically at the side of your
nostril
and following that line straight up through your brow zone. This
is the start of your brow.
b) Using the straight edge beside your nostril, and a diagonal line the
runs right beside the outer corner of your eye, and through the brow
zone. This is where your brow ends.
c) Refers to where the arch occurs in your brow. Approximately over the
outer third of your eye. d) and e) refer to this zone.
Style is of coarse up to you.
WARNING: Take the time to consider your style ideas and drastic
changes. This feature alone can make or break your makeup
makeover.
There are stencils that can create a fool proof shape of your choice. If you are removing hair, proceed with caution and one hair at a time (trust me on this because its easy to get carried away.)
i) Shape Strategies

Lips come in all sorts of packages but again, a general
approach to
describing lips are full, thin, uneven with many variations to the
upper lip bow. For your makeup makeover on your lips here are two
common strategies.
D.I.Y. Makeup Makeover
Part of the high impact of a makeup makeover is the professional makeup artist's ability to identify and showcase (showoff, play up, etc.) a special feature that is unique, interesting, beautiful and/or a component of it. For example eyes can be showcased as a whole, or showcased by just focusing on a single strong element such as color, long lashes, shape.
This not only introduces impact but also a focal point to the makeup design.
Last word on the D.I.Y. Makeup Makeover... Achieving
pro results is doable IF you
follow every step of analysis listed above, and follow through will
style and product choices that support the unique nature of your facial
features. You will be amazed by the collective power of each
those steps.
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