Sonicare Toothbrush

#1 Choice By Dentists

The Sonicare Toothbrush came into being through the combined efforts of technological innovation, solid clinical research, and great entrepreneurial ship.

Product Background:

The Sonicare Toothbrush has enjoyed wide and rapid success, since its introduction in 1992 at a periodontal convention. As of 1995, over one third of dentists in the United States recommended this toothbrush to patients. Another benchmark of success were the 1998 celebrity talk show endorsements by both Rosie O'Donnell and Oprah Winfrey.

After the successful introduction to the American Dental Association in 2002, the year 2003 has brought the next wave in Sonicare Toothbrushes called Sonicare Elite, to the consumer marketplace with the ADA seal of approval.

At this time, the Sonicare toothbrush is personally used by more dental professionals, than any other power toothbrush.

Unique Feature:

Sonicare has a special patent in sonic technology, and with the help of a microprocessor delivers bristle tip action 3X faster than any other leading power toothbrush (which is 100 X faster than brushing manually). In addition, this special dynamic cleaning action brushes in the dentist recommended motion.

Benefits:

High speed bristles that generate a dynamic cleaning action that "directs fluids deep between teeth and below the gum line to help remove plaque where it hides and causes gum disease." The result is cleaner whiter teeth, exceptional plaque removal, and healthier gums.

Model: Sonicare Elite 7500 Toothbrush

In additon to all Sonicare model features, Elite 7500 also features:

• quadpacer® - timer set at 30 seconds for each mouth quadrant
• Ergonomic tapered handle - soft easy grip and maneuvre handle
• Superior cleaning technology - "next generation" sonic technology
• Deluxe recharge gauge - tracks battery level, and gauges charge
• Dual speed control - two settings; high and low

All Sonicare Toothbrushes:

• smartimer® - a timer to make sure the 2 min. recommended brushing is complete
• easy-start® - over the first 12 uses, the brushing power gradually increases
• Extra-soft bristles - soft rounded bristle ends ensure gentle but effectively deep cleaning

Plus:

Sonicare offers a money back guarantee. If you are not 100% satisfied that you have had noticeable results in 28 days, you can return the product, get your money back, no questions asked.

Customer Feedback:

Although the Sonicare site had very positive customer testimonials, I felt this was one place bias would be very evident. So, I thought I would go to a retail outlet where I have seen customer feedback on product vary from positive to negative, and feedback is done in the form of a review and a star rating (from one star, the lowest, to the highest, five stars).

One of the places you can purchase this product is drugstore.com. I have plucked just one Sonicare toothbrush review, from an unusually impressive page full of five out of five star customer reviews;

"Not only will this toothbrush make your teeth amazingly clean, it is the easiest toothbrush to use, ever. Simply move the brush over your teeth and gums in a gentle circular motion. I always felt that I needed to press hard and brush vigorously, succeeding only in ripping my gums up and not very thorough on the teeth. This thing is very gentle, easy to use, does an excellent job, and you can see the difference from the first time. I have only had this toothbrush for four days and I'm already amazed!

-- Anonymous on February 18, 2004"

Warranty: Limited 2 year warranty

Guarantee: 28 Day No Risk Guarantee

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